#OrangeItUp

 

Today, billions of us are facing Gender Based Violence (GBV) in one form or the other. Cases of eve teasing, sexual harassment, child sexual abuse, rape, online harassment, relationship abuse, domestic violence etc. are increasing everyday yet people are not breaking their silence around it. Not only women but also men & other genders also face Gender Based Violence in various forms.

We launched a campaign to raise awareness and let people pledge to break their silence against Gender Based Violence by oranging the world. Orange, the bright & optimistic colour also supported by UN to fight Gender Based Violence. Hence, ‘#OrangeItUp’.

With the help of a tiny yet powerful orange ribbon, we will give the individuals an opportunity to pledge against Gender Based Violence. This orange ribbon which individuals wore symbolized their voice against Gender Based Violence. We did a week long on ground campaign in Elante Mall, Sector – 17, Panjab Uuniversity in Chandigarh. Thousands of people went orange to break their silence against GBV.

Volunteers from different colleges joined together to raise awareness around GBV. Freeze mob and #OrangeItUp walk lured attention of people to support the campaign. Many people supported the campaign on social media.

To know more about the campaign, watch the video here.
https://youtu.be/CHJvHGLn3I0
https://youtu.be/bGdyWeJ5TzM

To support the campaign,
Wear an orange ribbon or anything orange and upload your selfie on social media with the hashtag #OrangeItUp.

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